The initiator and sponsor of the project is Citix
, a Kazakhstani company that develops the Smart City and AdTech innovative technologies.Citix creates smartboards
- smart street gadgets controlled by EYWA software and integrated with city services, instantly providing useful information to city residents.
The company has built a network of smartboards in three countries - Kazakhstan, Turkey and the UAE. Smartboards manage traffic and pedestrian flows, transmit alert messages in case of emergencies, notify about air quality, warn drivers in advance if an ambulance or fire department is approaching, and broadcast educational and cultural content.
Citix is a winner of international technology and innovation awards, including the ISE Amsterdam Digital Signage Award, and is one of the top 3 IT projects in Kazakhstan.
The mission of Citix is to create a new experience of interaction between technology and people. In the Behind the Door
the company used its network of street gadgets to remove the stigma from the topic of domestic violence in Kazakhstan and draw public attention to this problem.